The Story of You: Encode and the human genome – video

This is really quite incredible. I don't think I've seen anything like it in my lifetime.

Two private for-profit companies, illumina and Nature, team up to promote the ENCODE results. They even suck in hire Tim Minchin to narrate it.

The average person watching this video will think that ENCODE is the best thing since sliced bread. The hype is astounding, and totally unjustified considering that we haven't learned anything of fundamental importance from the ENCODE project.

Is this what science is going to be like in the future—the person with the biggest advertising budget wins the scientific debate?

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