Framing a Press Release

 
There's been an ongoing debate about framing in the blogosphere. You can see the latest manifestation on Pharngula [When did ‘framing’ become a synonym for religiosity?]. The idea behind framing is to present your science in a way that appeals to and engages the public. The opposition to framing comes from those—I am one—who fear that framing is another word for spin and that in attempting to appeal to the public you often distort or misrepresent the science.

Let's look at how press release writers use framing. This press release is from Ohio State Medical Center. It reports on a paper by Calin et al. (2007) that has just been published in Cancer Cell. The paper looks at the expression of RNA's from highly conserved sequences that do not encode proteins. These are similar to the conserved noncoding elements that we discussed before [Adaptive Evolution of Conserved Noncoding Elements in Mammals] except that they are transcribed.

The first two lines of the press release say,

COLUMBUS, Ohio – Research here shows that an obscure form of RNA, part of the protein-making machinery in all cells, might play an important role in human cancer.

These ultraconserved non-coding RNAs (UCRs) have been considered “junk” by some researchers, but a new report in the September issue of the journal Cancer Cell indicates that this may not be the case.

This is quite ridiculous. I don't know of any researcher who would declare that ultraconserved sequences are junk. This just seems like a distortion of the paper in order to frame the work in a way that's more appealing to the public. The idea is to make it look like this paper overturns the current dogma about junk DNA.

But maybe that's unfair. Maybe the authors themselves make such a claim in their paper and the press release isn't engaging in spin.

Here's part of a paragraph from the introduction to the paper.

A large portion of transcription products of the noncoding functional genomic regions have significant RNA secondary structures and are components of clusters containing other sequences with functional noncoding significance (Bejerano et al., 2004a). The UCRs represent a small fraction of the human genome that are likely to be functional but not encoding proteins and have been called the “dark matter” of the human genome (Bejerano et al., 2004a). Because of the high degree of conservation, the UCRs may have fundamental functional importance for the ontogeny and phylogeny of mammals and other vertebrates.

Oops! The authors themselves admit that these sequences are thought to be functional. There's nothing in the paper about junk DNA and there's certainly nothing about researchers who think these sequences might be junk.

The more I see examples of framing the more I dislike it. It's bad enough that the practice exists but the attempts by Mooney and Nisbet [Framing Framing] to justify it are not going to help us clean up science writing. If Mooney and Nisbet would take on the worst abusers of framing then I would have a lot more respect for their position.

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Calin, G.A. et al. (2007) Ultraconserved Regions Encoding ncRNAs Are Altered in Human Leukemias and Carcinomas. Cancer Cell 12:215-229. [Summary][PDF]