Wednesday, April 7, 2010

Advertising 23andMe

 
Some bloggers are huge fans of genetic testing. They frequently post articles promoting one of the private companies that charge you for doing these tests. ScienceRoll recently posted this video of Anne Wojcicki making a pitch for her company. Wojcicki is one of the co-founders of 23andMe. It's interesting to see how she mixes various rationales for genetic testing with a pitch for 23andMe.

Imagine this was a talk by the CEO of a major pharmaceutical company about the importance of their drugs and why you should buy them. We would probably be more skeptical than we seem to be about Ann Wojcicki. Why is that?




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