Upside Down World Map

In his new book The God Delusion, Richard Dawkins talks about consciousness raising. He points out that we often need a jolt from radical thinkers to get us to start looking at things in a different light. Sometimes all it takes is a strange image to make us realize that we have biases and prejudices. He gives the example of the upside down world map.

Here's an example from The Upsidedown Map Page. Think about it.